Sync to your CRM

Signals only matter if they reach the people who can act on them. The final step is connecting Parsley to your CRM so captured intent lands where your team already works, automatically. No copy and paste, no conversation left stranded in a separate tool.

Connect your CRM

Parsley syncs to the CRMs sales teams use, including Attio and HubSpot, among others. Once connected, a qualified conversation creates or updates a lead with the intent attached, so the record your rep opens already carries the signals the agent captured.

Decide what flows where

You control how conversations map into your CRM:

• New leads create a contact with the captured signals.
• Engagement gets tagged so you can filter and route.
• The lead score travels with the record, so your existing workflows can prioritize it.

Keep the mapping simple at first. You can refine it once you see real conversations flowing through.

Route to the right place

If different prospects should go to different people or sequences, set that up here. A strong-fit lead might go straight to a rep, while an early-stage one drops into a nurture flow. The point is that the right follow-up happens without anyone watching the dashboard. For a worked example, see how to route leads in HubSpot using conversational intent signals.

Recap: you are set up

That is the whole course. In a handful of steps you have:

• Set up a profile your presales agent lives on.
• Trained the agent on your own sales material.
• Shaped how it talks and what it captures.
• Put your link to work across your outbound channels.
• Tested it end to end.
• Learned to read the signals and sync them to your CRM.

From here, Parsley engages your prospects, captures first-party buyer intent from every conversation, and routes the strongest opportunities to your team. The more conversations you start, the clearer the picture of what every prospect wants.