Parsley Academy
Set up Parsley and start capturing buyer intent
A short, step-by-step course. By the end you will have a presales agent trained on your sales docs, a link you can drop into outbound, and first-party buyer intent flowing into your CRM.
What you'll learn
- How a presales agent works alongside your reps, and what it captures.
- How to train the agent on your own sales material and shape how it talks.
- Where to drop your Parsley link across cold email, LinkedIn, and follow-ups.
- How to read the signals it captures and sync them to your CRM.
Start the course
9 short steps, start to finish
- 1
Introducing Parsley
What conversational presales is, how the agent works alongside your reps, and the first-party buyer intent it captures from every conversation.
3 min read - 2
Set up your profile
Your profile is the public surface your presales agent lives on. Here is how to set it up so prospects trust it the moment they land.
2 min read - 3
Train your agent
Upload the sales material your presales agent answers from. The better your content, the sharper every conversation.
2 min read - 4
Shape its guidance
Set the tone, the conversation flow, and how the agent handles tricky moments, so it sounds consultative and captures intent without interrogating.
2 min read - 5
Lead with a hook
A bare link does not get clicked. Give prospects one specific, low-friction reason to start the conversation, and set it once so it rides on every message.
2 min read - 6
Put your link to work
Where to drop your Parsley link across cold email, LinkedIn, post-call recaps, and your signature, so prospects start conversations on their own time.
2 min read - 7
Test before you share it
Run a few prospect conversations yourself before going wide. Confirm the agent answers well, captures the right signals, and scores leads correctly.
2 min read - 8
Read the signals
Turn conversations into pipeline. How to read captured intent, lead scores, and meeting-ready briefs so your team prioritizes the right prospects.
2 min read - 9
Sync to your CRM
Send captured intent into the CRM and tools your team already lives in, so signals turn into follow-up. Plus a recap of the whole course.
2 min read
Want a guided walkthrough instead?
Book a 15-minute demo
