A sales intelligence agent that thinks, reasons, and acts
Built on Google Agent Development Kit, the Parsley agent autonomously queries your buyer intent signals, cross-references your CRM, and delivers prioritised actions - not just data.
Powered by Gemini. Deployed on Vertex AI Agent Engine, Cloud Run, or locally. Built by a Google Cloud Partner.
Urgent: Sarah Chen (Acme Corp) went hot 2 days ago - Economic Buyer + Decision Criteria signals detected. No CRM activity since. Recommend immediate follow-up.
Follow up: Marcus Webb (Relay Inc) asked about API integrations yesterday. Champion signal detected. CRM shows last contact 5 days ago.
Monitor: Priya Sharma returned for the third time - asking about team plans. Decision Process signal, but no company identified yet.
3 tools called - 2 data sources cross-referenced - 1.2s total
Not just tools - an autonomous agent
Google defines an agent as a self-contained execution unit designed to act autonomously to achieve specific goals. The Parsley agent does not wait for instructions - it reasons about what to do next.
Reasons and plans
Built as an LlmAgent powered by Gemini, it interprets context and dynamically decides which tools to call, in what order, and how to synthesise the results.
Multi-agent ready
ADK supports multi-agent architectures where specialised agents coordinate. Connect your CRM's MCP alongside Parsley and the agent orchestrates across both.
Flexible orchestration
Combines LLM-driven dynamic routing with workflow patterns. The agent adapts its approach based on what it finds - not a rigid script.
5 agent behaviours
Pre-built workflows the agent executes autonomously. Each behaviour orchestrates multiple tools and data sources.
Morning Briefing
Cross-MCPAutonomously fetches hot and warm leads, summarises MEDDIC signals, and cross-references your CRM to flag leads with no follow-up. Starts your day with a prioritised action list.
Stale Leads Check
Cross-MCPIdentifies high-intent leads where your CRM shows no recent activity. The agent reasons across both data sources and surfaces opportunities falling through the cracks.
Coaching Gaps
Analyses MEDDIC signal coverage across your conversations, identifies missing buying signals per lead, and suggests natural follow-up questions to fill the gaps.
Content Opportunities
Surfaces unanswered visitor questions grouped by topic. Recommends blog posts, knowledge docs, and FAQ entries based on what your buyers are actually asking.
Deal Prep
Cross-MCPGathers everything about a company or person - conversation history, MEDDIC signals, objections, and CRM deal stage - then synthesises talking points and suggested next steps.
8 tools via McpToolset
The agent connects to Parsley's MCP server using ADK's McpToolset - the bridge that discovers, exposes, and proxies tool calls to any MCP-compatible server.
get_hot_leadsHot and warm leads with MEDDIC evidenceget_conversationsRecent conversations filtered by quality, intent, or dateget_conversation_detailDeep dive into any conversationget_analytics_summaryDashboard-level overview metricssearch_by_intentFind conversations by MEDDIC signals or intent scoreget_knowledge_gapsUnanswered questions by topicget_lead_enrichmentExtracted company, role, timeline, and budget contextget_meddic_summaryAggregate MEDDIC signal distributionBuilt on the Google AI ecosystem
Parsley is a Google Cloud Partner. The sales intelligence agent is built entirely on Google's AI infrastructure - from the framework to the model to the deployment target.
Google ADK
Agent Development Kit - Google's open-source framework for building and deploying AI agents.
Gemini
Powers the agent's reasoning, planning, and natural language understanding.
Vertex AI
Agent Engine provides fully managed auto-scaling for production deployment.
Cloud Run
Container-based deployment for teams that want managed auto-scaling compute.
Multi-agent architecture with your CRM
ADK supports multiple McpToolset connections in a single agent. Connect your CRM's MCP server alongside Parsley and the agent cross-references automatically.
Find stale leads
The agent reasons across Parsley intent data and CRM activity timestamps to flag leads falling through the cracks.
Prep for calls
Gathers conversation history from Parsley and deal context from your CRM, then synthesises a pre-call brief.
Prioritise follow-ups
Combines MEDDIC qualification from Parsley with CRM pipeline stage to rank leads by urgency.
Any CRM with an MCP
Attio, HubSpot, Salesforce, Copper, Pipedrive - the agent works with any CRM that exposes an MCP server.
Deploy in minutes
Create a Parsley API key
Go to Hub > API Keys in your Parsley dashboard. The agent uses this key to authenticate with Parsley's MCP server via McpToolset.
Configure the agent
Set your Parsley API key and optional CRM MCP connection. The agent discovers available tools automatically through ADK's tool discovery.
Deploy to Google Cloud or run locally
Push to Vertex AI Agent Engine for fully managed auto-scaling, deploy as a container on Cloud Run, or run locally with Docker.
Frequently Asked Questions
An agent that works for your sales team
Built on Google ADK. Powered by Gemini. Deployed on your terms.
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