About Parsley
We're building the future of professional networking - one digital business card at a time.
Our Mission
Parsley exists to eliminate paper business cards and transform the way professionals connect. We believe networking should be instant, sustainable, and intelligent - not wasteful.
Every year, 10 billion paper business cards are printed globally, and 88% of them are thrown away within a week. That's millions of trees, tons of CO₂, and billions of gallons of water wasted on something that could - and should - be digital.
Our Story
Parsley was born from a simple frustration: exchanging business cards at conferences felt outdated, wasteful, and inefficient. You'd come home with a stack of cards, manually type contacts into your phone, and watch 90% of those connections go nowhere.
We knew there had to be a better way - one that was faster, smarter, and kinder to the planet.
So we built Parsley: a digital business card platform that's beautiful, functional, and sustainable by design. Share your profile via QR code, capture every lead automatically, and see exactly who's engaging with your content - all while saving trees, water, and CO₂.
Today, Parsley is live at parsley.id, ready to help professionals network more effectively and sustainably.
Our Values
Speed
Ship fast, iterate faster. We follow YC's philosophy: build what users want, not what we think they need.
Sustainability
Every Parsley profile eliminates paper cards, saves trees, and reduces CO₂. Networking shouldn't cost the planet.
Simplicity
Clean design. No clutter. Just the features you actually need. Parsley works, so you can focus on what matters.
About the Founder
Peter Duffy
Founder & CEO
I'm building Parsley to replace static business cards with smart, brand-ready digital profiles. My background is in marketing technology - turning complex requirements into simple, product-led experiences.
As a solo founder I lead product and UX, own the roadmap, and work directly on the build from concept to release. Parsley grew from a practical idea: your profile should look great, update instantly, and prove its value. We deliver on-brand visuals, shareable wallet passes, lead capture, and analytics out of the box - with practical AI that helps teams present who they are, beautifully and measurably.
Ready to Go Digital?
Network smarter, faster, and more sustainably with Parsley. Create your professional digital profile today.
