About Parsley
Digital profiles that capture what prospects care about - and deliver pre-call intelligence before every conversation.
Our Mission
Professionals share a card and then walk into calls blind - no idea what the prospect actually cares about. Parsley exists to close that gap. We make every professional interaction smarter by capturing prospect intent before the conversation starts.
And because every profile replaces paper cards, we're building a more sustainable future at the same time.
Our Story
Parsley was born from a simple frustration: cold outreach is broken. Response rates on email and LinkedIn have fallen below 5%. Prospects don't pick up the phone. Sales teams spend hours on outbound calls and barely connect with anyone.
But the deeper problem isn't just getting through - it's what happens when you do. You start every conversation blind, with no idea what the prospect actually cares about or whether your solution even matters to them.
So we built Parsley: digital profiles with an AI chatbot that flips the script on outreach. Instead of chasing prospects, your profile engages them 24/7 - answering their questions, capturing what they care about, and delivering pre-call briefs before every conversation.
Today, Parsley is live at parsley.id, helping sales teams walk into every call with the context they need to close.
The Parsley team at work
Our Values
Speed
Ship fast, iterate faster. We follow YC's philosophy: build what users want, not what we think they need.
Intelligence
Every interaction should generate insight. We believe in giving professionals information before conversations, not after.
Simplicity
Powerful doesn't have to mean complicated. Clean design, no clutter - just the features you actually need.
Our Impact
About the Founder
Peter Duffy
Founder & CEO
I'm building Parsley to solve a problem every sales team faces: walking into conversations with no idea what the prospect cares about. My background is in marketing technology - turning complex requirements into simple, product-led experiences.
As founder, I lead product and UX, own the roadmap, and work directly on the build from concept to scale. Parsley grew from a conviction: if outreach is broken, flip the model. Give prospects a reason to engage on their terms - then arm your team with everything they said before the first call.
Ready to Know What Prospects Want?
Your AI chatbot engages prospects 24/7, captures what they care about, and delivers pre-call briefs before every conversation.
