Event Lead Capture That Actually Works
Your reps attend 20 conferences a year. Are those leads making it into the CRM? Parsley captures every business card in 2 seconds and shows you which reps are actually filling the pipeline.
Pipeline Visibility Starts at the First Handshake
Every lead your reps capture at events flows directly into HubSpot. You see which reps are networking effectively, which events generate real opportunities, and which prospects are actually engaged. No more lost business cards. No more black-box networking.
Trade Show Lead Capture Without the Chaos
Sales leaders can't measure what they can't see. Here's how Parsley solves your biggest event networking challenges.
Lost Business Cards
Your reps collect 200 cards at a conference. By Monday, half are lost in pockets, desk drawers, or hotel rooms. Leads never reach the CRM.
Parsley: Scan business cards in 2 seconds with Google Vision AI. Every lead flows directly into your CRM before they leave the booth.
Black-Box Networking
You track calls and emails religiously. But which reps are actually networking effectively at events? It's invisible.
Parsley: See leads captured per rep, per event. Know who's filling the top of the funnel - before deals even hit your pipeline.
Can't Measure Event ROI
You're spending $50K per conference. Finance asks which events generate qualified leads. You can't answer.
Parsley: Export analytics by rep, by event, by time period. Prove exactly which events drive pipeline with hard data.
Tool Fatigue
Your reps hate friction. You've bought tools that nobody uses. Training costs add up for complex software.
Parsley: It's a QR code and a camera. No app download for contacts. Reps scan cards in 2 seconds - faster than typing on a phone.
From Business Card to CRM in Seconds
1. Scan Any Business Card
Point your phone camera at a business card. Google Vision AI extracts all contact details in under 2 seconds.
2. Auto-Sync to HubSpot
Contacts flow directly into your CRM with source attribution. No manual data entry, no dropped leads.
3. Track Engagement
See who viewed your reps' profiles, which links they clicked, and flag hot leads automatically.
4. Measure Event ROI
Filter analytics by date to compare leads from different events. Prove which conferences drive pipeline.
For a 50-Rep Team
See Which Reps Drive Pipeline
Activity metrics only tell part of the story. Now see which reps' networking activities actually generate top-of-funnel results.
- Profile views per rep
- Contact form submissions per rep
- Leads captured per event
- Export everything for board decks
Connects to Your Sales Stack
Parsley feeds your existing CRM - we're the capture layer, not a replacement. Leads appear in HubSpot automatically before your reps leave the event.
Native Integration
Coming SoonCommon Questions from Sales Leaders
How does the business card scanner work?
Point your phone camera at any business card. Our Google Vision AI extracts name, title, company, email, and phone in under 2 seconds. The contact is automatically added to your Parsley CRM and can sync to HubSpot.
Does it integrate with our CRM?
Yes. HubSpot integration is built in - contacts sync automatically as soon as you capture them. Salesforce integration is coming soon. You can also export to CSV anytime for manual import.
How is this different from other digital business card apps?
Most digital card apps focus on sharing your card. Parsley focuses on capturing leads and tracking engagement. You get visibility into which reps are actually driving pipeline - not just vanity metrics like 'cards shared.'
Can I see which events generate the most leads?
Absolutely. Filter analytics by date range to see leads captured during specific events. Compare conference A vs conference B with hard data for your next budget conversation.
What does it cost for my sales team?
Free tier includes everything to get started: 1 profile per user, unlimited contacts, Google Vision business card scanner, and 30-day analytics. Teams tier is $12/user/month ($9/month billed annually) with organization branding, centralized admin, and team-wide analytics.
How long does it take to roll out to my team?
Most teams are up and running in under an hour. Invite users via email, they create profiles, and start capturing leads immediately. No complex onboarding or training required.
Ready to capture more leads at your next event?
Start with a free pilot for 5-10 reps. If Parsley doesn't capture more leads than your current process, don't buy. Zero risk.
Used by sales teams at B2B SaaS companies, professional services firms, and enterprise organizations
