Artificial Intelligence Policy

Our Approach to AI

At Parsley, we use artificial intelligence to help you grow your network, identify opportunities, and make data-driven decisions. From environmental impact reports to sales intelligence and team coaching - our AI features help you get more value from your digital business card.

We believe AI should be transparent, helpful, and user-controlled. You always decide when to use AI features, and you review all AI-generated content before taking action.

What AI We Use

Parsley uses Google AI services for generating insights and processing data:

• Google Gemini: AI chatbot, lead scoring, team insights, and sustainability reports
• Google Cloud Vision: Business card scanning and text extraction

All AI features are accessed via secure APIs from Parsley's backend servers. Learn more about Google's AI principles at ai.google/responsibility/principles

AI Features Overview

Parsley offers five AI-powered features to help you capture leads and close deals:

Feature 1: AI Chatbot

Pro & Business tier

The AI Chatbot allows visitors to your profile to ask questions and receive AI-generated answers based on documents you upload. This creates an interactive experience for prospects while capturing valuable intent signals.

How It Works

• Document upload: You upload documents (PDFs, presentations, etc.) to create a knowledge base
• Visitor questions: Visitors ask questions through the chatbot on your profile
• AI answers: Gemini AI generates responses based on your uploaded documents

Analytics & Intelligence

Every conversation generates actionable insights:

• Topic classification: Questions are automatically categorized (pricing, features, support, etc.)
• Intent scoring: AI assesses buying intent based on question patterns
• Lead enrichment: Conversation data enriches contact records in your leads
• Knowledge gaps: Identifies questions your documents don't answer well
• CRM sync: Conversation summaries sync to your connected CRM (Business tier)

Teams Tier Analytics (Business tier with Teams)

• Per-rep chatbot engagement metrics
• Team leaderboard for chatbot conversations
• Aggregated topic trends across the organization

Data processed: Uploaded documents, visitor questions, AI-generated responses, conversation metadata (timestamps, topics, intent scores), anonymous visitor identifiers. See our Privacy Policy for details on chatbot data handling. See our Terms of Service for acceptable use guidelines.

Feature 2: Hot Leads AI

Business tier

Hot Leads AI helps you identify your most engaged contacts and prioritize follow-up. When you view your leads dashboard, Gemini AI analyzes engagement patterns to provide:

• Engagement scoring: Contacts ranked by profile views, link clicks, and form submissions
• Intent analysis: High, medium, or low urgency levels based on engagement signals
• Follow-up recommendations: Personalized suggestions for when and how to reach out
• Contact headlines: AI-generated summaries like "High intent buyer - 3x average engagement"

Data processed: Contact names, company names, engagement scores, view counts, click patterns, days since collection. Results are cached for 7 days to reduce API costs.

Feature 3: Team Performance Insights

Teams tier (org admins only)

Team Performance Insights helps organization administrators identify coaching opportunities and optimize team networking performance. Gemini AI analyzes team-wide metrics to surface:

• Performance gaps: Team members significantly below median (critical priority)
• Conversion bottlenecks: Weak stages in the views → clicks → connections funnel
• Momentum alerts: Recognition for top 10% performers
• Coaching opportunities: Suggestions to pair underperformers with top performers

Data processed: Team member names, profile views, link clicks, form submissions, team median benchmarks. Results are cached for 7 days. Only org admins can access team insights.

Feature 4: Business Card Scanner

Available to all users

The Business Card Scanner uses Google Cloud Vision to instantly capture contact information from physical business cards. Point your camera or upload a photo, and AI extracts the details in seconds.

How It Works

• Image capture: Take a photo with your camera or upload an existing image
• OCR extraction: Google Cloud Vision reads text from the card image
• Field parsing: AI identifies and separates name, email, phone, company, and job title
• Review & save: You review the extracted data before saving to your contacts

What We Extract

• Name: First and last name with smart splitting
• Email: Pattern matching with validation
• Phone: Number extraction with formatting normalization
• Company: Business name detection using multiple heuristics
• Job title: Recognition of common professional titles
• Website: URL extraction with normalization

Data processed: The card image is sent to Google Cloud Vision for text extraction. Images are processed in real-time and not retained by Google. Extracted contact data is stored in your Parsley account.

Feature 5: Sustainability Reports

Available to all users

When you request a sustainability report from your dashboard, Gemini AI analyzes your networking data to generate:

• Executive summaries: Overview of your environmental impact
• Behavioral insights: Analysis of networking patterns and their sustainability benefits
• Optimization recommendations: Personalized suggestions to maximize environmental impact
• Predictive insights: Projections of future environmental contribution based on current trends
• Comparative analysis: Benchmarking against industry averages (for organizations)

Data processed: Cards shared, environmental metrics (CO₂, trees, water saved), profile engagement metrics, your name and organization name (optional).

What Data Is Processed

Across all AI features, we send the minimum data necessary to generate useful insights:

Chatbot-Specific Data

• Documents you upload to your chatbot knowledge base
• Visitor questions submitted through the chatbot
• Conversation metadata (timestamps, session identifiers, topic classifications)
• Anonymous visitor identifiers (not linked to personal information unless voluntarily provided)

Business Card Scanner Data

• Business card images (sent to Google Cloud Vision for OCR, processed in real-time, not retained)
• Extracted contact fields (name, email, phone, company, title)

What we do NOT send to AI:

• Email addresses or phone numbers (yours or your contacts)
• Payment information or billing details
• Private messages or communications
• Contact form message content (only metadata like submission count)
• Any data you haven't explicitly shared on your public profile

Your Control & Consent

AI Features Are Opt-In

All AI-powered features are entirely optional. You choose when to generate insights by clicking the relevant button in your dashboard. AI does not run automatically in the background.

You Review Before Acting

All AI-generated content is displayed to you for review. You decide whether to:

• Act on recommendations (AI suggests, you decide)
• Save or download reports
• Share insights externally
• Refresh for updated insights (cached results shown by default)

Caching & Data Retention

To reduce API costs and improve performance, Hot Leads and Team Insights are cached for 7 days. You can manually refresh at any time. Generated reports are stored in your Parsley account until you delete them. Data sent to Gemini AI is processed in real-time and not retained by Google beyond report generation.

Chatbot retention: Chatbot conversations are retained for 90 days for analytics purposes. Documents you upload remain in your knowledge base until you delete them. You can delete individual conversations or your entire chatbot history at any time from your dashboard.

Accuracy & Limitations

AI-Generated Content May Contain Errors

While Gemini AI is highly advanced, it is not perfect. AI-generated insights may occasionally:

• Contain factual inaccuracies or misinterpretations
• Provide generic recommendations that may not apply to your specific situation
• Make projections that don't account for unexpected changes in behavior
• Use language that is overly optimistic or imprecise

Feature-Specific Limitations

• Lead insights: Engagement signals indicate interest, not guaranteed intent to purchase. Follow-up recommendations are suggestions, not instructions.
• Team insights: Metrics show networking activity, not the full picture of performance. Use insights as conversation starters, not performance reviews.
• Sustainability reports: Environmental calculations are estimates based on industry research. See our Sustainability Policy for methodology.
• AI Chatbot: Responses are generated based on your uploaded documents and may not cover all topics. The AI may occasionally misinterpret questions or provide incomplete answers. You should periodically review chatbot conversations to ensure accuracy and update your knowledge base as needed.

Always review AI-generated content carefully before acting on it. If you notice inaccuracies or have concerns, contact us.

No Automated Decisions

AI does not make any automated decisions about you, your account, or your access to Parsley. Specifically:

• AI does not determine pricing, account limits, or feature access
• AI does not automatically contact leads or send outreach
• AI does not moderate or filter user content
• AI does not make decisions about account suspensions or terminations
• AI does not make employment or performance decisions

AI is used solely to generate insights and recommendations that you review and act on at your discretion.

Human Oversight

Human oversight is built into every AI feature:

• You review all insights: No AI-generated content triggers automatic actions - you decide what to do with recommendations
• Team insights require admin review: Org admins review performance insights before any coaching conversations
• We monitor AI outputs: Our team regularly reviews sample outputs to ensure quality and accuracy
• Continuous improvement: We refine AI prompts based on user feedback and real-world results

Privacy & Data Handling

AI-related data processing is subject to our Privacy Policy. Key points:

• Data minimization: We only send the minimum data necessary to generate reports
• Secure transmission: All data sent to Gemini AI is encrypted in transit (HTTPS)
• Third-party processing: Google processes data according to their AI data usage policies
• No training on your data: Your data is not used to train Google's AI models (per Google AI Studio terms)
• Your rights: You can request deletion of AI-generated reports at any time

Continuous Improvement

We continuously improve our AI features based on user feedback and advances in AI technology. Future enhancements may include:

• Smart content suggestions for your profile
• Natural language search within your contacts and analytics
• AI-powered email signature generation
• Enhanced CRM integration recommendations

Any new AI features will be clearly disclosed, and you'll always have control over whether to use them. We'll update this policy to reflect new capabilities as they launch.

Responsible AI Commitments

We commit to using AI responsibly by:

• Transparency: Clearly disclosing when and how AI is used
• User control: Making AI features opt-in with easy opt-out
• Accuracy: Monitoring and improving AI output quality
• Privacy: Minimizing data sent to AI and protecting user information
• Fairness: Ensuring AI doesn't create discriminatory outcomes
• Accountability: Taking responsibility for AI-generated content

Questions & Feedback

If you have questions about how we use AI, concerns about AI-generated content, or feedback on AI features, please contact us.

We welcome your input as we continue to improve our AI features and ensure they serve your needs responsibly.

Policy Updates

We review this AI Policy regularly and update it when:

• We introduce new AI features or capabilities
• We change AI providers or models
• AI regulations or best practices evolve
• User feedback suggests clarifications are needed

Material changes will be communicated to users through email notifications and prominently displayed on this page with an updated "Last updated" date.