Your lead intelligence, accessible through conversation
Connect Parsley to Claude Desktop or Cursor and ask about your buyer intent signals, MEDDIC data, and lead scores using natural language. No dashboards to learn - just ask.
And if you also have your CRM's MCP connected, Claude cross-references automatically - finding hot leads with no follow-up, prepping you for calls, and surfacing stale opportunities.
1. Sarah Chen (Acme Corp) - asked about enterprise pricing and decision process. MEDDIC: Economic Buyer, Decision Criteria, Metrics.
2. Marcus Webb (Relay Inc) - deep-dive on API integrations. MEDDIC: Identify Pain, Champion.
3. Priya Sharma - return visitor, asked about team plans. MEDDIC: Decision Process, Metrics.
Sarah has the strongest signals. Want me to check if she has been contacted in your CRM?
Who is it for?
Sales Leaders
“Which leads went hot this week?”
Get MEDDIC-qualified results from your Parsley account. Prioritise follow-ups without opening another dashboard.
RevOps
“What are prospects asking that we can't answer?”
Surface knowledge gaps and unanswered questions by topic. Identify content and training needs through conversation.
Founders
“Any interesting leads today?”
Connect Parsley's MCP to Claude and check intent signals as part of your morning routine. No dashboards to learn.
8 tools
Full buyer intelligence surface, queryable through natural language.
get_hot_leads
Hot and warm leads with MEDDIC evidence - your morning briefing in one query.
get_conversations
List recent conversations filtered by lead quality, intent signal, or date range.
get_conversation_detail
Deep dive into any conversation - visitor info, MEDDIC signals, topics, and engagement.
get_analytics_summary
FreeDashboard-level overview - views, conversations, lead counts, and conversion rate.
search_by_intent
Find conversations by MEDDIC signals, intent score, or topic category.
get_knowledge_gaps
Unanswered questions by topic - content strategy gold from real buyer questions.
get_lead_enrichment
Extracted company, role, timeline, and budget context from conversations.
get_meddic_summary
Aggregate MEDDIC signal distribution - which buying signals fire most across your leads.
5 workflow prompts
Pre-built templates that appear in Claude's prompt picker. Some cross-reference your CRM automatically.
Morning Briefing
Cross-MCPStart your day with hot leads, intent signals, and a prioritised follow-up list. Works with any CRM MCP.
Stale Leads Check
Cross-MCPFind hot leads with no CRM follow-up. Flags leads where intent is high but nobody has reached out.
Coaching Gaps
Identify leads with MEDDIC gaps and get suggested follow-up questions to fill them.
Content Opportunities
Surface unanswered questions grouped by topic - with blog post, FAQ, and knowledge doc suggestions.
Deal Prep
Cross-MCPBrief before a call - what a company or person asked about, MEDDIC signals, objections, and next steps.
Setup in under 2 minutes
Generate an API key
Go to Hub > API Keys in your Parsley dashboard and create a key. You need a Parsley account with the chatbot enabled.
Add 5 lines of JSON
Paste the config snippet into your Claude Desktop or Cursor MCP settings. Set your API key as an environment variable.
Ask about your leads
Restart Claude Desktop and start asking. Your buyer intent data is now accessible through conversation.
{
"mcpServers": {
"parsley": {
"command": "npx",
"args": ["-y", "@parsley/mcp-server"],
"env": {
"PARSLEY_API_KEY": "pk_live_your_key_here"
}
}
}
}Works with any CRM that has an MCP
Connect both Parsley and your CRM's MCP server to Claude. The AI cross-references automatically - no configuration required.
Find stale leads
Hot Parsley leads with no recent CRM activity. Know who fell through the cracks.
Prep for calls
What did they ask your chatbot + what is in the CRM? Full context in 30 seconds.
Morning briefing
New hot leads, CRM follow-up status, and a prioritised action list to start your day.
Any CRM works
Attio, HubSpot, Salesforce, Copper, Pipedrive - any CRM with an MCP server.
Frequently Asked Questions
Stop switching tabs. Start asking questions.
Set up in under 2 minutes. Your lead intelligence, accessible through conversation.
No credit card required
