MCP Server

Ask Claude about your leads

Buyer intent signals, MEDDIC data, and lead scores - queryable from Claude Desktop or Cursor.

install
npx -y @tryparsley/mcp-server
> Which leads went hot this week?
> Show me MEDDIC gaps for Acme Corp
> What questions can't my chatbot answer?
> Find hot leads with no CRM follow-up
Claude Desktop
Which leads went hot this week?
I found 3 hot leads from the last 7 days:

1. Sarah Chen (Acme Corp) - asked about enterprise pricing and decision process. MEDDIC: Economic Buyer, Decision Criteria, Metrics.
2. Marcus Webb (Relay Inc) - deep-dive on API integrations. MEDDIC: Identify Pain, Champion.
3. Priya Sharma - return visitor, asked about team plans. MEDDIC: Decision Process, Metrics.

Sarah has the strongest signals. Want me to check if she has been contacted in your CRM?

Examples

example 1
> Which leads went hot this week?

Found 3 hot leads from the last 7 days:

1. Sarah Chen (Acme Corp) - enterprise pricing, decision process
   MEDDIC: Economic Buyer, Decision Criteria, Metrics

2. Marcus Webb (Relay Inc) - API integrations deep-dive
   MEDDIC: Identify Pain, Champion

3. Priya Sharma - return visitor, team plans
   MEDDIC: Decision Process, Metrics
example 2
> Give me my analytics summary for this month

30-day overview:
- Profile views: 847 (+12% vs prior period)
- Conversations: 34
- Hot leads: 5 | Warm: 12 | Cold: 17
- Top topics: Pricing (41%), Integrations (29%), Security (18%)
- Conversion rate: 14.7%

Setup in under 2 minutes

1

Generate an API key

Go to Hub > API Keys in your Parsley dashboard and create a key. You need a Parsley account with the chatbot enabled.

2

Add the config

Paste the snippet below into your MCP settings. Set your API key.

3

Ask about your leads

Restart your client and start asking. Your buyer intent data is now accessible through conversation.

claude_desktop_config.json
{
  "mcpServers": {
    "parsley": {
      "command": "npx",
      "args": ["-y", "@tryparsley/mcp-server"],
      "env": {
        "PARSLEY_API_KEY": "pk_live_your_key_here"
      }
    }
  }
}

8 tools, 5 prompts

Full buyer intelligence surface, queryable through natural language.

get_hot_leads

Hot and warm leads with MEDDIC evidence - your morning briefing in one query.

get_conversations

List recent conversations filtered by lead quality, intent signal, or date range.

get_conversation_detail

Deep dive into any conversation - visitor info, MEDDIC signals, topics, and engagement.

get_analytics_summary

Free

Dashboard-level overview - views, conversations, lead counts, and conversion rate.

search_by_intent

Find conversations by MEDDIC signals, intent score, or topic category.

get_knowledge_gaps

Unanswered questions by topic - content strategy gold from real buyer questions.

get_lead_enrichment

Extracted company, role, timeline, and budget context from conversations.

get_meddic_summary

Aggregate MEDDIC signal distribution - which buying signals fire most across your leads.

Who is it for?

Sales Leaders

> Which leads went hot this week?

Get MEDDIC-qualified results from your Parsley account. Prioritise follow-ups without opening another dashboard.

RevOps

> What are prospects asking that we can't answer?

Surface knowledge gaps and unanswered questions by topic. Identify content and training needs through conversation.

Founders

> Any interesting leads today?

Connect Parsley's MCP to Claude and check intent signals as part of your morning routine. No dashboards to learn.

Cross-MCP

Works with any CRM that has an MCP

Connect both Parsley and your CRM's MCP server to Claude. The AI cross-references automatically - no configuration required.

Find stale leads

Hot Parsley leads with no recent CRM activity. Know who fell through the cracks.

Prep for calls

What did they ask your chatbot + what is in the CRM? Full context in 30 seconds.

Morning briefing

New hot leads, CRM follow-up status, and a prioritised action list to start your day.

Any CRM works

Attio, HubSpot, Salesforce, Copper, Pipedrive - any CRM with an MCP server.

Frequently Asked Questions

Stop switching tabs. Start asking questions.

Set up in under 2 minutes. Your lead intelligence, accessible through conversation.

No credit card required