Academy/Step 6 of 9/Put your link to work
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Step 6 of 9
2 min read

Put your link to work

Where to drop your Parsley link across cold email, LinkedIn, post-call recaps, and your signature, so prospects start conversations on their own time.

Your agent is trained and tuned, and you have a hook ready. Now your link needs traffic. Parsley works anywhere you already reach prospects: instead of sending them to a static page, you send them to a conversation. Lead with the hook from the previous step, and here is where the link earns its keep.

Cold email

Replace the usual "book a call" link with your Parsley link. A prospect who is not ready to talk to a person will often happily ask an agent a few questions first. You capture intent from prospects who would otherwise have ignored a calendar invite.

LinkedIn messages and InMail

A Parsley link in a LinkedIn DM or InMail gives the prospect a low-pressure way to learn more without leaving the platform's mindset. It suits LinkedIn-first outbound especially well, where a profile-style link feels native.

Post-call recap emails

This one is underrated. After a first call, drop your link into the recap. The buying committee members who were not on the call can now ask their own questions, and you capture intent from people you have not even met yet. It is often richer signal than a cold touch, because these prospects are already engaged.

Email signature

You built your signature with your hook in the previous step, so your link already travels on every message you send, not just the ones you remember to add it to. It is a passive, always-on capture point.

Pick the channel that fits your motion

You do not need all of these at once. Start with the channel you already use most:

  • Heavy on LinkedIn outbound? Lead with DMs and InMail.
  • Running email sequences? Swap the CTA in your best-performing email.
  • Doing lots of first calls? Start with recap emails.

Once the link is out there, prospects will start conversations. Before you send it widely, run a test. That is the next step.

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