Integrations
Connect Parsley to Attio, HubSpot, Salesflare, Folk, and more. Sync leads, MEDDIC signals, and conversation intelligence to your CRM automatically.
Parsley integrates with your CRM to sync leads, conversation intelligence, and intent signals automatically. Connect once and every chatbot conversation flows to your pipeline - no manual data entry.
CRM Integrations
| CRM | Auth Method | What Syncs | Guide |
|---|---|---|---|
| Attio | OAuth 2.0 | People records, custom attributes, Notes | Attio guide |
| HubSpot | OAuth 2.0 | Contacts, properties, Notes | HubSpot guide |
| Salesflare | API key | Contacts, tags, Account tasks | Salesflare guide |
| Folk | API key | People records, Notes | Folk guide |
| Copper | OAuth 2.0 | People, tags, custom fields, Activities | Copper guide |
| Twenty | API key | People records, Notes | Twenty guide |
What Gets Synced
Every chatbot conversation syncs the following to your CRM:
- Contact details - Name, email, company, job title, phone
- Lead quality - Hot, Warm, or Cold based on conversation signals
- MEDDIC signals - Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, and Champion indicators
- Engagement signals - Return visitor status, conversation depth
- Conversation summary - AI-generated summary of what was discussed
- Topic tags - Pricing, features, technical, comparison, support, and more
How It Works
- Connect your CRM from Settings > Integrations in your dashboard
- Share your Parsley link in InMails, email signatures, and outreach
- Leads sync automatically - contacts, conversation data, and intent signals flow to your CRM
Automation
| Platform | Setup | What Triggers | Guide |
|---|---|---|---|
| Zapier | Native app + API key | Profile views, conversations, leads, scores, signals | Zapier guide |
| Pabbly Connect | Webhook paste | Profile views, conversations, leads, scores, signals | Pabbly guide |
Use Zapier or Pabbly Connect to route Parsley leads and intent signals to thousands of apps - Slack notifications, Google Sheets logging, Notion databases, and more. Both platforms support the same 5 triggers with identical data fields.
Setup
Each integration takes under 2 minutes to connect. See the individual guides above for step-by-step instructions.
Questions? Contact us or email peter@parsley.id.
