2 min read
Integrations
Connect Parsley to your CRM and tools. Sync leads, conversation intelligence, and intent signals automatically.
Parsley integrates with your CRM to sync leads, conversation intelligence, and intent signals automatically. Connect once and every chatbot conversation flows to your pipeline - no manual data entry.
CRM Integrations
| CRM | Auth Method | What Syncs | Guide |
|---|---|---|---|
| Attio | OAuth 2.0 | People records, custom attributes, Notes | Attio guide |
| HubSpot | OAuth 2.0 | Contacts, properties, Notes | HubSpot guide |
| Salesflare | API key | Contacts, tags, Account tasks | Salesflare guide |
| Folk | API key | People records, Notes | Folk guide |
| Copper | OAuth 2.0 | People, tags, custom fields, Activities | Copper guide |
| Twenty | API key | People records, Notes | Twenty guide |
What Gets Synced
Every chatbot conversation syncs the following to your CRM:
- Contact details - Name, email, company, job title, phone
- Lead quality - Hot, Warm, or Cold based on conversation signals
- MEDDIC signals - Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, and Champion indicators
- Engagement signals - Return visitor status, conversation depth
- Conversation summary - AI-generated summary of what was discussed
- Topic tags - Pricing, features, technical, comparison, support, and more
How It Works
- Connect your CRM from Settings > Integrations in your dashboard
- Share your Parsley link in InMails, email signatures, and outreach
- Leads sync automatically - contacts, conversation data, and intent signals flow to your CRM
Automation
| Platform | Auth Method | What Triggers | Guide |
|---|---|---|---|
| Zapier | API Key | Profile views, conversations, leads, scores, signals | Zapier guide |
Use Zapier to route Parsley leads and intent signals to 5,000+ apps - Slack notifications, Google Sheets logging, Notion databases, and more.
Setup
Each integration takes under 2 minutes to connect. See the individual guides above for step-by-step instructions.
Questions? Contact us or email peter@parsley.id.
