Parsley + Close
The SaaS sales CRM meets intelligent lead capture
Parsley is a profile link with an AI chatbot that qualifies prospects from your email signatures, InMails, and outreach. Every conversation syncs to Close as a Contact with lead scores, intent signals, and conversation context - so your SDRs and AEs know who to call first and what to say.
Free to start - no credit card required
What you get with Close
Leads arrive pre-qualified
When a prospect chats with your Parsley AI, they become a Contact on a Close Lead - matched by email to avoid duplicates. Tags for lead quality, engagement depth, and MEDDIC evidence land automatically so your team sees the full picture before outreach.
Smart Views powered by intent data
Parsley tags appear directly on Close Leads. Build Smart Views that filter by 'Hot Lead' or 'Return Visitor' to see who is ready to buy. Combine with MEDDIC signal tags to find prospects with real pain and decision urgency.
Conversations sync as activities
Every chatbot conversation creates an Activity on the Close Lead - including what the prospect asked about, buying signals detected, and a full summary your reps can review before calling.
Trigger sequences on hot leads
Close's built-in email sequences can target leads by tag. A 'Parsley: Hot Lead' tag triggers immediate outreach. A cold lead gets a nurture drip. Your follow-up runs itself based on real buying signals.
AI cross-workflow via MCP
Parsley ships an MCP server. Connect it to Claude or Cursor alongside Close and ask cross-system questions like 'which hot Parsley leads have no call activity in Close?' AI orchestrates both tools automatically.
How it works
Connect Close in one click
Authorize via OAuth 2.0 - no API keys, no passwords. Parsley sets up custom fields on your Leads automatically.
Share your Parsley link
Drop your profile link into email signatures, LinkedIn InMails, and outreach sequences. Prospects click it, meet your AI chatbot, and have a real conversation about their needs - 24/7.
Qualified leads appear in Close
Every conversation syncs as a Contact on a Lead with tags, 7 custom fields, and a conversation Activity. Build Smart Views to filter by intent and start calling the right people first.
Where does the intelligence come from?
Every lead score, MEDDIC signal, and conversation topic that reaches Close starts with a single chat on your Parsley profile. See the three-step process that turns prospect curiosity into buyer intent.
Close
close.comEvery chatbot conversation syncs to Close as a Contact within a Lead - with tags for lead quality, MEDDIC signals, and engagement depth, plus 7 custom fields including Lead Score, Intent Signal, and Message Count. Close's Smart Views let your reps filter by Parsley tags instantly.
Close integration FAQ
See it working with your Close data
We'll set up a personalized proof of concept with your Close account. Takes 15 minutes - no commitment.
Free to start - no credit card required
