Parsley + Close
The SaaS sales CRM meets intelligent lead capture
Parsley is an AI presales agent for LinkedIn and email. Drop your Parsley link on your LinkedIn profile, in InMails, and in every email you send, and it qualifies prospects from your sales docs. The Close integration is designed to sync every conversation to Close as a Contact with lead scores, intent signals, and conversation context - so your SDRs and AEs know who to call first and what to say. Available as a proof of concept today - we set it up with you.
Free to start - no credit card required
What you get with Close
Leads arrive pre-qualified
When a prospect chats with your Parsley AI, they become a Contact on a Close Lead - matched by email to avoid duplicates. Tags for lead quality, engagement depth, and MEDDIC evidence land automatically so your team sees the full picture before outreach.
Smart Views powered by intent data
Parsley tags appear directly on Close Leads. Build Smart Views that filter by 'Hot Lead' or 'Return Visitor' to see who is ready to buy. Combine with MEDDIC signal tags to find prospects with real pain and decision urgency.
Conversations sync as activities
Every chatbot conversation creates an Activity on the Close Lead - including what the prospect asked about, buying signals detected, and a full summary your reps can review before calling.
Trigger sequences on hot leads
Close's built-in email sequences can target leads by tag. A 'Parsley: Hot Lead' tag triggers immediate outreach. A cold lead gets a nurture drip. Your follow-up runs itself based on real buying signals.
AI cross-workflow via MCP
Parsley ships an MCP server. Connect it to Claude or Cursor alongside Close and ask cross-system questions like 'which hot Parsley leads have no call activity in Close?' AI orchestrates both tools automatically.
How it works
Apply for a proof of concept
This integration isn't self-serve yet. Apply, tell us about your Close workspace, and we configure the sync and seed your custom fields with you - usually within a few days.
Share your Parsley link
Drop your Parsley link on your LinkedIn profile, in InMails, and in your email signatures and outreach sequences. Prospects click it, meet your presales agent, and have a real conversation about their needs - 24/7.
Qualified leads appear in Close
Once your proof of concept is live, every conversation syncs as a Contact on a Lead with tags, custom fields, and a conversation Activity. Build Smart Views to filter by intent and start calling the right people first.
Where does the intelligence come from?
Every lead score, MEDDIC signal, and conversation topic that reaches Close starts with a single chat on your Parsley profile. See the three-step process that turns prospect curiosity into buyer intent.
Run an agency on Close? See Parsley for Close agencies.
Close
close.comThe Close integration is designed to sync every chatbot conversation to Close as a Contact within a Lead - with tags for lead quality, MEDDIC signals, and engagement depth, plus custom fields including Lead Score, Intent Signal, and Message Count, so Close's Smart Views can filter by Parsley tags. Available as a proof of concept.
Close integration FAQ
See it working with your Close data
We'll set up a personalized proof of concept with your Close account. Takes 15 minutes - no commitment.
Free to start - no credit card required
