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Everything you need to know about elevator pitches.
An elevator pitch is a brief, persuasive summary of who you are, what you do, and the value you provide. It should be short enough to deliver during a lift ride - typically 30 to 60 seconds. A strong pitch clearly states your role, your audience, and the problem you solve.
A standard elevator pitch is 30 to 60 seconds when spoken aloud, which translates to roughly 75 to 150 words. For quick introductions or LinkedIn messages, a one-liner of about 15 words works best. The key is to be concise while still communicating your unique value.
A value proposition is a broad statement of the value your product or service delivers. An elevator pitch is a spoken, personalised version of that - tailored to a specific audience and situation. Your pitch should feel like a conversation, not a marketing tagline.
Practise your pitch until it feels natural, not memorised. Focus on the problem you solve rather than listing features. Make eye contact, speak at a measured pace, and end with a question or call to action. Recording yourself and listening back is one of the fastest ways to improve.
The most common mistakes are being too vague, talking about yourself instead of the audience, using jargon, and not having a clear ask at the end. A good pitch focuses on the problem you solve for a specific audience, not a list of your credentials.
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