# Parsley > The AI presales agent for outbound. Drop your Parsley link on your LinkedIn profile and in every email you send; a presales agent trained on your sales docs answers prospects' questions, captures first-party buyer intent from every conversation, and syncs what each prospect wants to your CRM. ## What Parsley Is Parsley is an AI presales agent built for outbound sales teams. You drop a Parsley link into your outbound - your LinkedIn profile, cold emails, LinkedIn InMails, connection requests, recap emails, and email signatures. When a prospect clicks, an AI agent (powered by Google Gemini) engages them 24/7, answers their questions from your uploaded sales documents, and captures first-party buyer intent from the conversation. The result: reps know what each prospect cares about before the first call, and every conversation produces intelligence that syncs to the CRM. Parsley is a presales agent that lives on your outbound links and turns prospect conversations into first-party intent data - the profile is the sensor, the intelligence is the product. Live at [parsley.id](https://www.parsley.id). ## What Kind of AI Agent Parsley Is "AI sales agent" usually means one of two things: an inbound support agent (e.g. Intercom Fin) that deflects help-desk tickets on your website, or an AI SDR that automates cold outreach at volume. Parsley is neither. It is a presales agent built for outbound: it answers the prospects you reach through your own outbound, qualifies them through natural conversation, and captures first-party buyer intent. It augments your reps and never replaces the closer - presales is a real role that by definition hands off to the person who closes. If you are comparing Parsley to an inbound support bot, that is the wrong comparison: Parsley works the outbound funnel, not the support inbox. ## The Problem Sales reps face several connected problems: - **Reps go into calls blind.** They have a name and a company, but no idea what the prospect actually cares about. The first five minutes of every call is spent on discovery that could have happened before. - **Cold outreach gets less than 5% response rates.** Prospects ignore generic InMails and emails because there is no value exchange - just another pitch in a crowded inbox. - **Prospects will not pick up the phone, but they will ask questions.** Given the right channel, prospects engage. They want answers on their own terms, not through a demo booking form. - **Hot leads go cold when nobody is available.** Prospects click a link at midnight or on weekends. Without an agent to engage them, the moment passes and they move on to a competitor. ## How It Works Parsley follows a three-step model: Build, Share, Discover. ### 1. Build Set up your presales agent and the profile it lives on - background info, case studies, videos, documents, calendar links, and social links. Then train the AI agent by uploading your sales docs (PDFs, documents) and customizing its tone, greeting, and personality so it answers like a member of your team. ### 2. Share Add your Parsley link to your LinkedIn profile, email signatures, LinkedIn InMails, connection requests, recap emails, and cold outreach sequences. One link that works 24/7 - no app download needed for prospects. ### 3. Discover When prospects click your link and chat with your agent, Parsley infers buying signals from natural conversation (passive detection - it never interrogates the visitor), classifies buyer intent, runs a MEDDIC qualification read, auto-extracts company/role/timeline, generates a Pre-Call Brief, and syncs the intelligence to your CRM. ## Buyer Intent vs MEDDIC Qualification Parsley reports two independent things from each conversation, on two separate axes: - **Buyer intent** is the headline metric - a Hot / Warm / Cold temperature inferred from buying-intent signals in the conversation (questions about pricing, timeline, fit, competitors, and similar). It answers "how interested is this prospect right now?" - **MEDDIC qualification** is a separate scorecard, scored "N of 6" across Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, and Champion. It answers "how winnable is this deal?" These are independent: MEDDIC does not feed the temperature. Both sync to the CRM. Signals on both axes are inferred passively - the agent never interrogates the visitor. ## Key Features ### AI Presales Agent Gemini-powered agent embedded on every profile with a conversation balance. Trained on your uploaded sales documents. Engages prospects 24/7 with natural conversation. Customizable tone, greeting, and personality. Answers prospect questions instantly without forms or waiting. Answers are grounded in your docs - a validation pass hedges rather than inventing when the docs do not cover a question. ### Pre-Call Brief One-click summary of what the prospect asked about, with suggested talking points and knowledge gaps (topics your content did not answer). Walk into every call prepared. ### Buyer Intent Hot / Warm / Cold temperature inferred passively from buying-intent signals in the conversation. The headline metric for prioritizing which prospects to follow up with first. ### MEDDIC Qualification Scorecard A separate "N of 6" read of how winnable a deal is, across Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, and Champion - inferred from conversation, never by interrogating the visitor. ### Lead Enrichment Company, role, and timeline context auto-extracted from agent conversations. No manual data entry required. ### CRM Sync Integrates with HubSpot, Salesforce, Attio, Pipedrive, Zoho, Folk, Twenty, Copper, and Salesflare. Contacts, conversation summaries, topic tags, MEDDIC signals, and buyer-intent classification sync automatically. OAuth 2.0 authentication with AES-256-GCM token encryption. ### Team Analytics and Dashboards Organization-wide reporting on agent conversations, topic distribution, knowledge gap rates, and per-rep performance metrics. Export to CSV for pipeline reviews and reporting. Admin controls for user management and roles. ### Email Signature Generator Free tool to create professional email signatures that include your Parsley link. ### Profile Customization 10 content section types: bio, experience, case studies, testimonials, video, documents, calendar link, social links, company info, and custom links. Custom fonts (16 Google Fonts), custom colors, and custom button styles (6 presets). Organization branding (logo, banner, org-wide colors and fonts) is available with a conversation balance. ## Who It's For ### Sales Executives (AEs) Know what prospects care about before calls. Drop your Parsley link in InMails and cold outreach to stand out in crowded inboxes. Your agent captures buyer intent 24/7 while you focus on closing. ### SDRs / BDRs Hit quota faster with an agent handling prospect engagement around the clock. Add your link to every InMail and email sequence. Get prospect intelligence - what they asked about, their buyer-intent temperature, and suggested talking points - before you pick up the phone. ### Sales Leaders Team visibility into who generates engaged prospects and what the market is asking about. Per-rep analytics, topic distribution, knowledge gap reports, and AI-generated team insights in plain English. Ensure consistent branding across all reps. ### RevOps Full-funnel prospect intelligence with zero manual entry. Clean CRM data from the point of capture. MEDDIC signals, buyer-intent classification, and conversation summaries sync automatically. Prove ROI on outbound activity with exportable data. ### Sales Engineers Field the technical questions buyers ask before a call. The agent answers product and technical questions from your docs, captures which features and objections come up, and briefs you so you walk in knowing the technical fit. ### Founders Founder-led GTM on a startup budget. One link that qualifies prospects, captures intent, and briefs you before every call - for solopreneurs, bootstrapped founders, and independent consultants. ## Pricing Parsley is pay-as-you-go: 25¢ per AI conversation, no subscription, no contracts. Every new account starts with 10 free conversations (no card required). One conversation is one visitor session, regardless of message count. ### Free at signup - 10 conversations to start (no card required) - 1 profile with its presales agent - All 10 content section types - Unlimited contacts - Analytics history - Custom fonts, colors, and button styles ### Top-up conversation packs (25¢ per conversation) - $25 / 100 conversations - testing the model at small scale - $100 / 400 conversations - typical solo seller - $250 / 1,000 conversations - where GTM agencies and smaller teams start - $500 / 2,000 conversations - high-volume teams Auto-recharge is available so the agent never goes silent. Conversations unlock the AI presales agent, Pre-Call Briefs, buyer-intent classification, MEDDIC signal detection, CRM sync, knowledge gap detection, organization branding (logo, banner, org-wide colors and fonts), team dashboards, admin controls, analytics history, CSV export, and "Powered by Parsley" removal. ## Full Page Directory ### Core Pages - [Homepage](https://www.parsley.id): The AI presales agent for LinkedIn and email - answers prospects' questions from your sales docs and captures first-party buyer intent from every conversation - [AI Sales Agent](https://www.parsley.id/ai-agents): What an AI sales agent is, how outbound presales agents differ from inbound support agents (like Intercom Fin) and AI SDRs, the inbound-vs-outbound comparison, and Parsley's Google ADK agent - [How It Works](https://www.parsley.id/how-it-works): Three-step walkthrough - build your agent, share your link, discover buyer intent - [Pricing](https://www.parsley.id/pricing): Pay-as-you-go pricing - 25¢ per AI conversation, 10 free conversations at signup, top-up packs ($25/$100/$250/$500), no subscription - [For Sales Teams](https://www.parsley.id/sales): Team features - organization branding, per-rep dashboards, admin controls, and AI reports - [About](https://www.parsley.id/about): The story behind Parsley and the team - [Contact](https://www.parsley.id/contact): Get in touch with the Parsley team ### Solutions by Audience - [Solutions Hub](https://www.parsley.id/solutions): Overview of how Parsley helps sales teams, RevOps, agencies, and founders - [For RevOps](https://www.parsley.id/for/revops): Conversational intent enrichment that closes the MEDDIC data gap without changing rep behavior, syncing to HubSpot, Pipedrive, Salesflare, Attio, Close, Copper, Freshsales, Nimble, and Capsule - [For Agencies](https://www.parsley.id/for/agencies): GTM agencies and fractional SDR shops - deploy a presales agent per rep or per client, upgrade agency reports from meetings booked to intent captured - [For Founders](https://www.parsley.id/for/founders): Founder-led GTM - one link that qualifies prospects, captures intent, and briefs you before every call, for solopreneurs, bootstrapped founders, and independent consultants ### Integrations - [Integrations Hub](https://www.parsley.id/integrations): All CRM, video, and automation integrations - [HubSpot](https://www.parsley.id/integrations/hubspot): Sync contacts, conversation summaries, MEDDIC signals, and buyer intent to HubSpot - [Salesforce](https://www.parsley.id/integrations/salesforce): Enterprise CRM sync with leads, MEDDIC qualification data, and conversation context - [Attio](https://www.parsley.id/integrations/attio): Sync to Attio People records with buyer intent, MEDDIC signals, and Saved Views - [Pipedrive](https://www.parsley.id/integrations/pipedrive): Pipeline-ready leads with conversation context and intent-based prioritization - [Zoho](https://www.parsley.id/integrations/zoho): Enriched leads in Zoho's Lead module with conversation summaries and workflow automation - [Folk](https://www.parsley.id/integrations/folk): Relationship CRM sync with conversation context and intent signals - [Twenty](https://www.parsley.id/integrations/twenty): Open-source CRM sync with conversation intelligence - [Copper](https://www.parsley.id/integrations/copper): Google Workspace CRM sync with lead enrichment and pipeline visibility - [Salesflare](https://www.parsley.id/integrations/salesflare): Tagged, scored contacts with MEDDIC evidence and conversation summaries - [YouTube](https://www.parsley.id/integrations/youtube): Embed YouTube videos on your profile - [Vimeo](https://www.parsley.id/integrations/vimeo): Embed Vimeo videos for ad-free, professional playback - [Mux](https://www.parsley.id/integrations/mux): Embed Mux-hosted videos with adaptive streaming - [Zapier](https://www.parsley.id/integrations/zapier): Connect Parsley to 5,000+ apps for custom automation workflows ### Tools - [Email Signature Generator](https://www.parsley.id/tools/email-signature-generator): Free tool to create professional email signatures with your Parsley link ### Resources - [Blog](https://www.parsley.id/blog): Articles on outbound sales, buyer intent, and presales - [Docs](https://www.parsley.id/docs): Product documentation and guides ### Legal - [Terms of Service](https://www.parsley.id/terms): Terms and conditions for using Parsley - [Privacy Policy](https://www.parsley.id/privacy): How Parsley handles user data - [Security](https://www.parsley.id/security): Security practices and data protection - [AI Policy](https://www.parsley.id/ai-policy): How Parsley uses AI and handles AI-generated content - [Sustainability Policy](https://www.parsley.id/sustainability-policy): Environmental commitments